YouTube - Zebra Crossing
This video was made by an advertising agency to raise awareness to the fact that car accident victims aren’t always inside the vehicle, by stenciling the names of victims in the zebra crosswalk.
I don’t see how inviting people to read the ground in a crosswalk in an attempt to raise awareness of pedestrian causalities is an affective way of getting the point across. Sure, It’s a novel approach but personally, I’d rather not stare at the ground while standing in the middle of a busy intersection.
If you look closely, people actually stop, in the middle of the street no less, to read the names. Some are so interested in reading the names, that they stand on the shoulder in an attempt to do so. That’s all well and good for the names on either end, but what about the names in the middle of the street?
May 6th, 2007 at 8:14 am
It´s the same with billboards. If you are driving, you will not stop in middle of the road just to read it. Will you?
May 6th, 2007 at 11:11 am
As Homer Simpson taught us, every first of the month is new billboard day!