viral marketing


12 August 2008

Bigfoot or Big Fake?


Here goes all of my blogger credibility. (If I ever had any.) This is just too much fun to pass up.
A group of researchers claim they may be in possession of the body of (ready?) Bigfoot.
Lifelong Bigfoot tracker and documentary filmmaker of Bigfoot Lives, Tom Biscardi claims to have spent the [...]

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28 April 2008

The Dark Knight Official Trailer (coming Sunday)


The next leg of The Dark Knight viral marketing campaign has begun. It will culminate with the premiere of the new, official theatrical trailer — not a teaser trailer but a full-fledged trailer designed to wet our appetites. In twelve cities today, including Boston, a scavenger hunt of sorts will lead to a [...]

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05 December 2007

Why so serious?


Another day, another viral marketing frenzy for The Dark Knight. This time the reward was a teaser poster made by The Joker himself. It’s pretty rad.
Warner Bros. has also released the first sneak peak of the movie - the opening scene, shot in Imax format, that introduces The Joker. It will [...]

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24 November 2007

“Batman Saves Money on Car Insurance”


Well, Warner Bros. is at it again with a slew of new viral marketing sites for The Dark Knight. These might be the best yet.First, there is a website devoted to exposing police corruption and then the official websites of the Gotham City Police Department and Gotham National Bank.
But the best has to be [...]

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31 October 2007

Driving Mr. J


After months of inactivity, Warner Bros. stepped up its viral marketing campaign for The Dark Knight today with a multi-city scavenger hunt. The reward was another image of The Joker and another viral marketing mission for tomorrow.

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26 July 2007

Viral Marketing The Dark Knight


Warner Bros. has already proven that they know how to go about viral marketing. Well, today, they truly outdid themselves with a synchronized scavenger hunt that fed clues to fanboys (and fangirls) at Comic Con in San Diego that were then relayed to people on the interweb who used said clues to gain deep access [...]

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